I am trying to sit very, very straight as I type this. If I do not, trained posture commandos might rappel in through the window and shove a plank down the back of my shirt, which I am heartily opposed to not simply because I fear splinters in my back, but because I like this [...]
My dusty college marketing textbooks define brand loyalty as the “degree to which a consumer intentionally and repeatedly chooses one brand over another.” My mother just spent a week with me, helping Dave and I prepare for my first Thanksgiving at my new house. I now define brand loyalty as “the length of time one [...]