Archive for September, 2002

Lies, Damn Lies, and Sample Size

Posted September 1, 2002 By Pattie Gillett

Hey there. Yeah, you. What magazines do you read? What programs do you watch on television? What radio stations do you listen to? What web sites do you visit? No, I haven’t started channeling John Ashcroft., I’m asking the kind of questions decent marketers ask – if they want to keep their jobs. In marketing, […]

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